Cutting down on food waste?

70% of household food waste in the Europe is intended to be eaten – so low-waste foods are essential. Up to a third of the food produced globally ends up being wasted, and when it comes to Europe, our household food waste amounts to 6.6 million tonnes per year – with a whopping 70% of this waste being food that was intended on being eaten*!

In the height of the nationwide lockdown earlier this year, shoppers had more time to think about their food habits and insight shows that we were cooking more conscientiously, with self-reported levels of food waste reducing by 43%*.

Making food go further starts with pre-shop planning, which is a habit Europeans want to sustain, with 60% expressing a commitment to writing shopping lists more regularly as a result of lockdown**.

Food waste can be difficult to manage as part of everyday life, and this is true particularly when it comes to fresh produce. Post-lockdown, 70% of us want to continue to eat and cook more considerately at home to reduce food waste* - so what can we do to help sustain positive food habits in order to keep our waste to a minimum?

Redi Broccoli – a unique brassica variety grown in the Netherlands and Spain – can be consumed raw or cooked, and it’s completely edible meaning no discarding of the crown or stem, unlike typical broccoli varieties that need to be floreted.

Launched in 2020, Redi Broccoli is the world’s first whole head purple broccoli providing zero waste, Redi Broccoli is a nutritious vegetable option that can help shoppers stay waste savvy.

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Danielle Bruin says; “It’s promising to see that people have become more aware of their food habits and that this is set to continue, whether that’s getting creative in the kitchen or using the same ingredient in different ways to make meals go further, or even experimenting with variations of recipes.

“Redi Broccoli is a versatile veg that can be enjoyed roasted, steamed or raw for even more nutritional value. It’s important that we provide shoppers with no- or low-waste options for their everyday cooking, which makes cutting down on food waste a breeze.”